Hands On” Barter Appearance Exhibits Lure AttendeesJuly 8, 2018
When barter appearance affectation goers airing the all-inclusive affectation anteroom floors and appear aloft awful creative, alternate barter appearance displays, they get to stop and accompany in some fun. The barter appearance attendee becomes allotment of the exhibit. By application empiric activity, the barter appearance adviser not alone entertains but aswell educates their key chump affairs with absorbing “hands on” experiences.
Why are such participatory activities important at barter shows? Quite simply: they addition cartage to the barter appearance affectation site, arch to artefact absorption and generally abundant sales from experiencing aboriginal duke a activating new product.
When Event Marketer covered the Consumer Electronics Appearance (CES) in Las Vegas in aboriginal January 2006, they begin aberrant barter appearance exhibits that offered alternate experiences. Here are a few exhibitors whose “hands on” barter appearance displays showcased new artefact trials on the barter appearance floor:
Canon — Canon’s ambition was to get attendees’ easily on its products. They had three hands-on affectation islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, addition showcased printers, and the third island featured abate agenda cameras and camcorders. Canon aswell had a amphitheater that mimicked a alive blur set with camera booms and able date lighting. Visitors approved Canon’s new articles and took photos and videos of a alive model-train apple choo-chooing abroad in their centermost island.
Dolby — A TrueHD Amphitheater was Dolby’s centerpiece to run demos of its high-definition audio technology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio. The gaming area offered visitors a adventitious to try Burnout, the new Xbox 360 antagonism game. The Xbox’s Dolby Agenda complete technology absorbed bold enthusiasts to appear try their new products.
Garmin — Several alternate affirmation stations helped Garmin get its carriageable aeronautics systems into people’s hands. Two annular islands anniversary featured eight handheld aeronautics units for visitors to try, while claret screens aloft the stations ran videos about the products.
Nokia – The aggregation disconnected sections of the barter appearance exhibit—which featured aggregate from its adaptable appointment articles to its latest Bluetooth-capable phones—to actualize alone environments for articles and presentations. Visitors arrested out the articles on tables on the capital floor. Nokia created interactivity with touch-screen computer kiosk booths, area barter appearance attendees could apprentice added about key artefact features.
Remember that humans wish to try afore they buy. At barter shows, they wish to see for themselves and be allotment of the action. That is why the use of interactivity works abnormally able-bodied at barter appearance displays that acquaint new articles and services.